- carsten knoch – essays + ideas - https://carstenknoch.com -

The curious case of the Starbucks look-alike insulated cup

Starbucks Cup

Starbucks CupStarbucks has had these for a few months now: insulated cups that are made to look just like their regular disposable paper cups. The only thing it’s missing is a brown cardboard sleeve. I’m not completely sure what attracted me to this, but when I was in the market for another insulated cup and found myself at Starbucks, this was the obvious choice. I think I like the irony of it, and the unabashed branding. Like Microsoft in its company store, Starbucks has figured out how to make me want to pay for things featuring its brand.

Maybe I should be more conciously opposed to all this. There’s a fine line between irony and brand credulity… maybe I should get something from Pylones [1] instead? When I lose this one…